Dealers and Vendors. Secure your prime spot at the Muskegon Boat Life / Adelaide Pointe Boat Show presented by Adelaide Pointe! Complete the online form below to express your interest and choose your preferred display option. We offer a variety of in-water slip option and land display areas to fit your needs. Early submissions will receive priority when selecting their location. Don't miss out on this exciting opportunity to showcase your products and services to a passionate audience of boaters and water enthusiasts. Details and pricing will be emailed to you upon completion of form.
Streamline Your Muskegon Boat Life / Adelaide Pointe Boat Show Experience!
Welcome, valued dealers / vendors! We're excited to have you join us for the inaugural Muskegon Boat Life Boat Show. This user-friendly website allows you to conveniently register your interest and explore the various display options available.
Benefits of Online Registration:
Streamline Your Muskegon Boat Life / Adelaide Pointe Boat Show Experience!
Welcome, valued dealers / vendors! We're excited to have you join us for the inaugural Muskegon Boat Life Boat Show. This user-friendly website allows you to conveniently register your interest and explore the various display options available.
Benefits of Online Registration:
- Save Time: Quickly submit your information and preferences through our streamlined online form.
- Explore Options: Browse a detailed breakdown of available in-water slip sizes, land display areas, and vendor booth configurations.
- Get a Personalized Quote: Receive a prompt price quote based on your selected display option.
- Secure Your Spot: Early submissions receive priority when choosing their location within the show layout.
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On-Land Dealer and Vendor Locations
Coming Soon! |
In-water Dealer Locations
Coming Soon! |
Marketing Plan and Goals:
Target Audience:
Primary Audience:
Target Audience:
Primary Audience:
- Boating Enthusiasts:
- Existing Boat Owners: Focus on showcasing new models, upgrades, and equipment to reignite their passion.
- Potential Buyers: Offer educational workshops, test drives, and financing options to help them make informed decisions.
- Families who enjoy water activities: Highlight family-friendly boats, water sports demos, and engaging activities to showcase the lifestyle.
- West Michigan Community:
- West Michigan Residents: Free entry, emphasize community pride and waterfront access, and feature local businesses.
- Interest in Muskegon: Attract potential residents by showcasing the area's beauty, diverse activities, and premier marina with special offers.
- Tourists:
- Regional Visitors: Highlight unique experiences not found elsewhere, like local boat tours, historical exhibits, and waterfront dining.
- National/International Visitors: Promote Muskegon as a hidden gem, offering adventure, relaxation, and cultural experiences on the lake.
- Increased attendance: By reaching the right audience through effective marketing, the show can attract a larger audience, boosting its success and generating positive word-of-mouth for future events.
- Enhanced vendor and sponsor participation: A well-defined marketing plan demonstrates the show's potential for vendor and sponsor ROI, attracting high-quality participants who contribute to the overall experience.
- Positive first impression: A strong marketing campaign creates a positive and memorable first impression for the boat show, paving the way for its success in future years.